Wine Terroir Adventure to Premiere in New York

Cristián Muñoz is a BMW Motorcycle rider who is filming the first documentary of the wine terroirs of the Americas called “Wine Terroir Adventure”.

By Puro Chile

A congratulatory event will be held for Muñoz on Tuesday December 18 at Puro Chile, a landmark space in New York City, and the premiere choice for hosting high-end wine tastings, and both brand and consumer events.

This adventure began September 1st from Santiago, where Cristián is driving through a variety of wine terroirs in both South America and the United States to discover the best locations for wine production. More than 300 hours of interviews and landscape footage, which gives character to this documentary that, will be released commercially in 2013.

Cristián Muñoz. Photo: Andes Wines

The event will be held at Puro Chile in two stages: the first part will be held from 12:30 p.m. to 2:30 p.m. and will focus on food and wine-press, the second part will be will be held from 5 p.m. to 7 p.m. and will focus on sponsors, special guests, food and wine enthusiasts, and who will all share in the festivities with Cristián Muñoz.

At this event, Cristián Muñoz will present a trailer for the “Wine Terroir Adventure” to attendees, depicting the marvelous natural wonders of Latin America such as the Galapagos Islands, Machu Picchu, Iguazu Falls, the Atacama Desert and the Salar de Uyuni.

Highlights from the documentary include interviews with the owners and or wine makers from different vineyards and wineries on the route such as Stefano Gandolini Gandolini, Ventolera, Von Siebenthal, Alta Alcurnia of Chile, Vinicola Geisse from Brazil, Bodegas Cruzat, Antigal, Tapiz, Carmelo Patti from Argentina and op-ed writer Uvairenda of Bolivia.

Throughout the expedition Cristián has been communicating with his followers on Twitter @WTAdventure, Facebook as “Wine Terroir Adventure,” and the official YouTube channel “WineTerroirAdventure.”

As Director of Wines of Chile USA, Lori Tieszen said, “We are supporting the Wine Terroir Adventure because Chile is a land of incredibly diverse terroir just waiting to be discovered. We applaud the WTA expedition for its vision and endurance.”

Steven Shaw from Shaw Vineyard said, “We are participating in this project because at we feel the same passion for wine that Cristián feels and want to convey that to viewers. I think the WTA is a fantastic quest to find unique wines crafted all over the world that each express the land from which they are born. I came across Wine Adventure TV on a google search and I reached out to Cristián to see if he had interest in our wines and winery. After we got talking, it turned out we had a mutual friend in the wine business from Upstate New York. From there, we hit it off very well. Cristián was nice enough to include Shaw Vineyard in this historic project that we are honored to be a part of.

The campaign

The “Wine Terroir Adventure” campaign is developed by Cristian Muñoz, CEO of Wine Adventure TV and Maximiliano Morales, CEO of AndesWines.com, the first bilingual wine site with over 10 years of experience in Latin America.

The Media Partners of WTA are Magazine Vinissimo from Ecuador, Venezuela communicator from esnobgourmet Nieves Jesus Montero, Dionisos Magazine and Radio Dionisos from Peru, Nirvino.cl of  Chilean journalist Daniel Greve, Chile Tips Trips, Cuyomotor, Welcome Mendoza, Mendoza Sun, and Newsholding.cl.

The primary sponsors of the Wine Terroir Adventure are: J.E. Rueda, a Colombian wine importer, BMW Lerma Motors of Mexico, Tregua and CronStudio.

About Puro Chile

Puro Chile and Puro Wine are the center of Chilean business innovation in New York and the sleek, modern design of both stores provides a high-end environment positioning the location as a leading retail space in Soho. Puro Chile has hosted over 65 events in the past two years, and has partnered with the leaders in the industry such as Newport Food and Wine
Festival, Travel + Leisure Global Bazaar, Saveur Magazine, and many more which makes Puro Chile the perfect location and partner to promote Wine Terroir Adventure.

Andes Wines
andes@andeswines.com
(56) 2-23702297
twitter @andeswines